Privacy Policy

Viele & Sons recognizes the importance of privacy and the need to protect information provided by users of our website and our customers. This Privacy Policy explains our data collection practices and how we use the information you provide. It is part of, and governed by, our Terms of Use. Please read both carefully before using our website. We want you to be confident in how your information is collected and used because we value the trust you place in us.

Viele & Sons, Inc. reviews this policy annually and updates this page as needed. You should check this page regularly to stay informed of any changes. This policy was originally effective February 1, 2010 and was last reviewed and updated on November 5, 2025.

Information We Collect

We collect information through our website, emails, mail, fax, telephone, mobile applications and social media platforms, including when you:

• Place an order
• Participate in surveys, promotions or contests
• Submit content or suggestions
• Engage in other activities, services, or programs we make available to customers or employees

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, resolve disputes, and enforce agreements.

Categories of Personal Information Collected

• Identifiers: name, address, email, phone number
• Commercial Information: purchase history, transaction details
• Internet or Electronic Activity: browsing behavior, IP address, device data
• Sensitive Personal Information: account logins, payment data

How We Use the Information We Collect

• Share programs, offers, and promotions
• Send catalogs, product information, and company updates
• Notify you of changes to our website, services, or business practices
• Process orders and provide customer support
• Personalize your online experience and improve our products and services

We may combine your information with other data (such as past purchases or demographic information) to analyze usage and trends and to improve our marketing and operations. We may also share aggregated or anonymized data with third parties for analytical purposes.

We do not sell or share personal information for cross-context behavioral advertising. If this ever changes, we will update this policy and provide a “Do Not Sell or Share My Personal Information” link as required by law.

We do not use or disclose sensitive personal information for purposes other than those permitted under the CPRA, such as providing requested services or ensuring security and integrity.

Security

We are committed to protecting your information. We maintain appropriate physical, electronic, and managerial safeguards to secure the information we collect online and prevent unauthorized access or disclosure.

Cookies and Tracking Technologies

Like most companies, we use “cookies” to understand website usage and improve our services. Cookies are small files sent to your computer while browsing our site. You may configure your browser to refuse cookies or alert you when one is sent; however, some site functions may not operate correctly if cookies are disabled. If you make purchases through our website, your browser must allow cookies for the transaction to complete.

Persistent Cookies for Site Analytics

We use Google Analytics to understand how the site is used and to improve the user experience. User data collected by Google Analytics is not linked to your contact information. Learn more about Google’s privacy practices here: Google Analytics Privacy Overview.

Automated Decision-Making

We do not use automated decision-making technologies that produce legal or similarly significant effects. If this changes, we will update this policy to describe those practices.

Links to Other Websites

Our website may contain links to other websites. We do not endorse, approve, certify, or control these external sites and are not responsible for their content or privacy practices. Any information you provide to a linked site is governed by that site’s privacy policy. We encourage you to review each website’s privacy policy before submitting personal information.

Your Consent and Policy Updates

By using our website, you consent to the terms of this Privacy Policy and the Terms of Use. We review and update this policy as new features or services are introduced, or as laws and customer feedback require. Changes will be posted on this page and, when material, noted on our website before taking effect unless immediate implementation is required to comply with law or protect users.

By continuing to use our website after updates take effect, you agree to the revised policy.

Your Rights and Choices (California Residents)

Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the following rights regarding their personal information:

Access and Data Portability

• The categories and specific pieces of personal information we have collected about you
• The categories of sources from which the information was collected
• The business or commercial purpose for collecting that information
• The categories of third parties with whom we share information

Correction and Deletion

You have the right to request correction of inaccurate personal information and to request deletion of personal information we have collected about you.

Limit Use and Disclosure of Sensitive Personal Information

You have the right to limit how your sensitive personal information is used or disclosed.

Exercising Your Rights

To exercise any of these rights, contact us at marketing@vieleandsons.com. If we deny a request, you may appeal by contacting the same address. We will review and respond within 45 days.

Requests must include sufficient information to verify your identity (or that of an authorized representative) and describe your request in reasonable detail. You may submit up to two verified requests per 12-month period.

Controlling Your Personal Information

You may contact us to:

• Restrict the collection or use of your personal information
• Request details about personal information we hold about you
• Correct or update any inaccurate or incomplete information

This policy is available in alternative formats upon request to ensure accessibility for all individuals.

Contact Information

We will not sell, distribute, or lease your personal information to third parties unless required by law or with your explicit permission.

Accessing This Policy

You can access this Privacy Policy at any time by clicking the “Privacy Policy” link under the Notices tab on our website.