Privacy Policy

Viele & Sons recognizes the importance of privacy and the need to protect information that users of our website and customers to provide to us. This Privacy Policy explains our data collection practices and use of the information you provide to us. It is part of, and governed by, our Terms of Use. Please read the Privacy Policy and the Terms of Use carefully before using the website. We want you to be fully aware and confident of how your information is collected and used because we appreciate the trust you have placed in us.

Viele and Sons, Inc. reviews this policy annually by updating this page. You should check this page regularly to ensure you are aware of any changes. This policy was originally effective as of February 1, 2010 and most recently updated December 1, 2022.

What Information Do We Collect?

We collect information through our website, emails, mail, fax, telephone, mobile applications and social media applications including when you: place an order, participate in surveys, promotions, content submissions, requests for suggestions and engage in other activities, services, products and resources we make accessible to our customers or employees.

What Do We Do With the Information We Gather?

We collect information from you so we are able to share specific programs, offers, contests or promotions with you, send catalogs, email notifications and other product information and services to you, and to notify you of important changes to our website and business practice. In addition, if you use our website to make purchases, we use the information you provide to facilitate the processing or your orders, to give you a more personalized experience and to thank you for your business. The information you provide and the information about your order may also be combined with other information about you (such as your past purchase history and demographic information) available from our records and other sources for us to use in analyzing customer usage and trends and for future marketing efforts. We may also share aggregate information about such usage and trends with third parties to help us in analyzing it. Your information will not be sold to others for marketing purposes.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How Do We Collect Information?

Like most companies, we use “cookie” technology on our website to track user trends and patterns to better understand our user base and improve the quality of our services. “Cookies” are pieces of information that we send to your computer while you are viewing our website, which may then be stored on your hard drive so we can recognize you when you return to our website. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. Be aware, however, that some parts of our website may not function properly if you refuse cookies. If you use our website to make purchases, you will need to adjust your computer settings to accept “cookies”. Computer “cookies” are safe, secure and the best way for us to offer you the most enjoyable, seamless online shopping experience.

Persistent Cookies for Site Analytics

Google Analytics – we use this to understand how the site is being used in order to improve the user experience. User data is not linked to any of your contact information. You can find out more about Google’s position on privacy as regards its analytics service at

Links to Other Websites

Our website also contains links to other websites. We do not endorse, approve, certify or control these other websites. We do not guarantee the accuracy, completeness, efficacy or timeliness of the information contained on these websites, and are not responsible for the privacy practices or content of them. Any information you provide to a linked website will be governed by that website’s privacy policy. We therefore strongly recommend that you carefully review each website’s privacy policy before providing them with any information.

Your Consent and Changes to this Policy

Subject to the above provisions, by using our website, you consent to the terms of this Privacy Policy and the Terms of Use, of which this policy is a part. We review our Privacy Policy and Terms of Use annually as new features or services are added, suggestions from our customers are incorporated or other changes are made. We will also post changes on this page, and will endeavor to post any material changes on our website prior to their effective date – unless we believe changes must take effect sooner to comply with law or to protect the Company or our customers, users, recipients, Sponsors, Vendors, Brokers, Merchants, Associates and Affiliates, in which case the changes will be effective upon posting or as otherwise specified.

By using the Services after such changes take effect, you agree to be legally bound and to abide by the revised Privacy Policy and Terms of Use, of which this policy is a part.

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to request that Viele & Sons disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business purpose for collecting that personal information.
  • The specific pieces of personal information we collected about you.
  • If we disclosed your personal information for a business purpose, two separate lists disclosing:
    • sales, identifying the personal information categories that each category of recipient received; and
    • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

As of January 1, 2023, the California Privacy Rights Act (CPRA) will be in effect, in regards to your data and privacy and will include these rights:

  • the right to correct inaccurate personal information; and
  • the right to limit use and disclosure of sensitive personal information.

Exercising Access, Data Portability and Deletion Rights

To exercise the access, data portability, correction and deletion rights described above, please submit a verifiable consumer request to us by emailing

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate and respond to it.

Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information. You may contact us concerning our Privacy Policy, your personal information being used for direct Marketing purposes, or to request details of the personal information which we hold about you.

Viele & Sons, Attn: Marketing
1820 East Valencia Drive
Fullerton, CA 92831

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. 

If you believe that any information we have on you or your business is incorrect or incomplete, please let us know as soon as possible. We will promptly correct any information found to be incorrect.

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