Privacy Policy

Serving the Food Industry Since 1958

Viele & Sons recognizes the importance of privacy and the need to protect information that users of our website provide to us. This Privacy Policy explains our data collection practices and use of the information you provide to us. It is part of, and governed by, our Terms of Use. Please read the Privacy Policy and the Terms of Use carefully before using the website. We want you to be fully aware and confident of how your information is collected and used because we appreciate the trust you have placed in us.

Viele and Sons, Inc. may change this policy from time to time by updating this page. You should check this page regularly to ensure that you are happy with any changes. This policy was originally effective as of February 1, 2010 and most recently updated May 31, 2018.

What Information Do We Collect?

We collect information through our website, emails, mail, fax, telephone, mobile applications and social media applications including when you: place an order, participate in our forums, surveys, promotions, content submissions, requests for suggestions and engage in other activities, services, products and resources we make accessible to our customers or employees.

What Do We Do With the Information We Gather?

We collect information from you so we are able to share specific programs, offers, contests or promotions with you, send catalogs, e-mail notifications and other product information and services to you, and to notify you of important changes to our website and business practice. In addition, if you use our website to make purchases, we use the information you provide to facilitate the processing or your orders, to give you a more personalized experience and to thank you for your business. The information you provide and the information about your order may also be combined with other information about you (such as your past purchase history and demographic information) available from our records and other sources for us to use in analyzing customer usage and trends and for future marketing efforts. We may also share aggregate information about such usage and trends with third parties to help us in analyzing it. Your information will not be sold to others for marketing purposes.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How Do We Collect Information?

Like most companies, we use “cookie” technology on our website to track user trends and patterns to better understand our user base and improve the quality of our services. “Cookies” are pieces of information that we send to your computer while you are viewing our website, which may then be stored on your hard drive so we can recognize you when you return to our website. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. Be aware, however, that some parts of our website may not function properly if you refuse cookies. If you use our website to make purchases, you will need to adjust your computer settings to accept “cookies”. Computer “cookies” are safe, secure, and the best way for us to offer you the most enjoyable, seamless online shopping experience.

Links to Other Websites

Our website also contains links to other websites. We do not endorse, approve, certify or control these other websites. We do not guarantee the accuracy, completeness, efficacy or timeliness of the information contained on these websites, and are not responsible for the privacy practices or content of them. Any information you provide to a linked website will be governed by that website’s privacy policy. We therefore strongly recommend that you carefully review each website’s privacy policy before providing them with any information.

Your Consent and Changes to this Policy

Subject to the above provisions, by using our website, you consent to the terms of this Privacy Policy and the Terms of Use, of which this policy is a part. We may change our Privacy Policy and Terms of Use from time to time as new features or services are added, suggestions from our customers are incorporated or other changes are made. We will also post changes on this page, and will endeavor to post any material changes on our website prior to their effective date – unless we believe changes must take effect sooner to comply with law or to protect the Company or our customers, users, recipients, Sponsors, Vendors, Brokers, Merchants, Associates and Affiliates, in which case the changes will be effective upon posting or as otherwise specified.

By using the Services after such changes take effect, you agree to be legally bound and to abide by the revised Privacy Policy and Terms of Use, of which this policy is a part.

Controlling Your Personal Information

You may choose to restrict the collection or use of your personal information. You may contact us concerning our Privacy Policy, your personal information being used for direct Marketing purposes, or to request details of the personal information which we hold about you under the Data Protection Act 1998.

Viele & Sons, Attn: Marketing
1820 East Valencia Drive
Fullerton, CA 92831

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we have on you or your business is incorrect or incomplete, please let us know as soon as possible. We will promptly correct any information found to be incorrect.

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